Kwelaku, a brand created by the talented Nigerian fashion designer Victoria Chikweluaku Anosike, is a women’s clothing line that takes pride in its use of indigenous prints and a unique approach to fabric textures. The brand’s designs embody a perfect blend of style and functionality, resulting in timeless pieces that can withstand the test of time in terms of both fashion and durability. With its chic and functional silhouettes, Kwelaku is a perfect choice for women who seek to look their best without compromising on comfort. We aim to do our part in sharing the African story through our prints and pieces; while striving to give our customers a luxury brand experience and our employees an enjoyable working environment.
The Kwelaku woman’s passion for African culture and craftsmanship runs deep. She has a keen eye for indigenous clothing that highlights the unique and beautiful aspects of African heritage. She appreciates the intricate details and workmanship that goes into making them, and takes great pleasure in wearing pieces that reflect her proud African roots.
Kwelaku was started as Kancky, a tribal tunic line started from the founder’s campus room back in 2014, styling mostly family and friends. The brand has now evolved into a full-fledged womenswear label, operating out of her Lagos HQ and adorning women from all walks of life and most parts of the world.
The Kwelaku brand is multifaceted, offering different categories of women’s clothing under the following main divisions:
Kwelaku Hand Dyed- consisting of artisanal batik and indigo masterpieces
Kwelaku Indigenous- consisting of custom digital print pieces
Kwelaku Essentials- consisting of solids in our signature silhouettes.
Kwelaku is coined from the founder’s middle name and means “to agree with wealth”. Being inspired by her immediate environment (Nigeria) and the African continent as a whole, the brand’s essence is captured in this identity because we not only want the Kwelaku woman to experience, but indeed exude the beauty of this rich culture whose story we aim to tell. Kwelaku’s vision is to keep impacting the community positively through sustainable collaborations that showcase culture & craftsmanship for many generations to come.