Kwelaku is an indigenous Ready-To-Wear clothing line, employing vibrant prints and a stand out play on fabric textures interpreted into fluid, yet thoroughly feminine silhouettes that are functional, timeless and celebrate women. The Kwelaku woman is self assured; she embodies ease and effortless elegance. She seeks to make a subtle, yet significant statement.
We are on a journey to impact community positively through sustainable collaborations that showcase African Culture and Craftsmanship. We aim to do our part in sharing the African story by partnering with local artisans in western Nigeria who help to bring our vision to life through expertly hand dyed batik prints and handmade pieces.
Kwelaku was founded by Victoria Chikweluaku Anosike in 2014. The brand’s name is coined from her middle name and means “abundance”. Being inspired by her immediate environment (Nigeria) and the African continent as a whole, Kwelaku’s essence is captured in this identity because we not only want the Kwelaku woman to experience, but indeed exude the beauty of this rich culture whose story we aim to tell with our statement prints and styles.
Kwelaku owned by Nigerian fashion designer Victoria Chikweluaku Anosike, is a Ready-To-Wear clothing line for women; employing tribal prints interpreted into chic functional silhouettes that can stand the test of time in terms of durability and style.
We aim to do our part in sharing the African story through our prints and pieces; while striving to give our customers a luxury brand experience within the premium space and our employees an enjoyable working environment.
The Kwelaku woman has a deep appreciation for African culture & craftsmanship. She loves to make a statement, but never overt.
I started Kwelaku as Kancky, a tribal tunic line started from my campus room back in 2014, styling mostly family and friends. The brand has now evolved into a full fledged womenswear label, operating out of her Lagos HQ and adorning women from all walks of life and every part of the world.
Kwelaku is coined from my middle name and means “to agree with wealth” and being inspired by my immediate environment (Nigeria) and the African continent as a whole, the brand’s essence is finally captured in this new identity because I not only want the Kwelaku woman to experience, but indeed exude the beauty of this rich culture whose story we aim to tell with our Tribal-Chic prints and pieces.
Kwelaku’s vision is to keep empowering women with Tribal-Chic pieces that are Functional & Forever for many generations to come.