Spring Summer 2020 ‘Transition’ CollectionAugust 5, 2020
Kwelaku transcends the limit imposed by COVID-19 to not only create this collection, but birth a new brand altogether. For us, it’s been months of unlearning & relearning, researching & restrategizing to improve all our processes with respect to actual Production of our garments, Logistics, Customer Service and Experience as a whole.
Silhouettes feature functional and transitional forms that can take you from zoom calling on your sofa during COVID lockdown to showing up at events post covid.
Kwelaku’s signature use of Tribal prints interpreted into chic functional pieces is evident in the Geometric and Abstract prints featured in this collection.
The collection’s color palette mirrors all of our current moods as we strive to stay positive in these difficult times whilst keeping Hope, Belief and Conviction alive!